Why is matcha so trendy?

Why matcha is so on trend?

Today, matcha has become a lifestyle in the United States and is currently getting well known in Europe as well. Why? The primary reason how effective matcha is for weight loss. By the way, have you thought of which is more effective for weight loss, Ceremonial matcha powder or Culinary matcha powder?

Ceremonial or Culinary

Both ceremonial and culinary matcha powders are nutrient dense with loads of catechins which is the most powerful nutrient in matcha. For details, please refer to “Is matcha actually good for you?”  Although, ceremonial matcha is known to have the savory sweet umami taste which comes from a higher L-theanine content. While on the other hand culinary matcha has more catechins than ceremonial matcha which gives off a more bitter taste. That's why culinary matcha is more effective on weight loss. And catechins is one of the most important nutrients for weight loss. Let’s see the matcha benefits for weight loss.

Matcha Effects on Blood-sugar Levels

Catechins has Antihyperglycemic action. Mukogawa women’s university showed a study. They prepared two kinds of bread, one bread didn’t contain matcha powder and the other bread contained 0.75g of matcha powder per serving in the test they performed. Catechins were shown to prevent blood sugar levels from increasing as the following chart illustrates. What does this mean, use culinary matcha in your matcha pancakes or baked good to reduce the impact of sugar on your body.

The Impact of Matcha on Fat

Catechins also has fat reducing functions through antihypercholesterolemic action. Let’s break that down.  Mukogawa women’s university study showed that matcha powder absorbs about 25% of fat using a vitro testing method. Since matcha is the process of stone grinding the whole tencha leaves, you are essentially consuming the whole leaf and with that comes the fiber content too.  Matcha powder contains 5-15% soluble fiber and 20-30% insoluble fiber. Fiber increases the benefits of catechins and the fat reducing function known as antihypercholesterolemic action. In short, matcha helps reduce your cholesterol levels.


Although many people reduce eating foods when on a diet, nutritionists recommend at least 1g of protein per 1kg of your body weight every day for a healthy diet. And if you work out, you might want to take more. Protein is one of the most important nutrients for your body. Protein comes from the Greek word proteios, meaning "primary" or "first place." Muscles, your internal organs, bones, blood, hair, skin, nails....everything is made of protein. Matcha contains more protein than any of these popular soft drinks as illustrated below.  


Protein per 100g

Matcha powder


Cocoa powder


Soy milk


Gyokuro (green tea)


Orange juice (100%)




Oolong Tea


With that being said, matcha is great for helping with weight loss, regulating blood sugar levels and lowering cholesterol. However, there is such a thing as too much of a good thing.. The proper amount of matcha per day is 6g (3 cups of matcha tea). Stick to no more than that amount and stay healthy.


Mukogawa women’s University: file:///C:/Users/USER/Downloads/ThesisO73.pdf


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